The Love Bakery, or TLB as it’s called, was conceptualized in 2020 by chef Erica Barbag.

Photoshopping gluten-free babka against a confetti backdrop was just another Tuesday, as TLB morphed the worlds of art and baking into one. The menu has evolved into staples like chocolate chip banana bread and brownie flatcakes, while more recently introducing the atelier, a service for custom cakes and pastry installations.

Based in New York City, the TLB studio continues to iterate on the classics—baked goods meant to be savored—while redefining gluten-free, vegan, and adaptogenic baking.